Bryce Rutter
Bryce Rutter, Ph.D., founder & CEO of Metaphase Design Group Inc., is internationally acclaimed for his innovative, award-winning breakthroughs in Design, Ergonomics, Packaging & Research for some of the most influential and prestigious brands in the world. His client list reads like a – “Who’s Who in Business.” Microsoft, Revlon, Gatorade, Kellogg’s, Medtronic, Bayer, Solo, Rubbermaid, Stanley, Fellows, Papermate, Kraft, Pfizer, and Oral B. Dr. Rutter has been profiled in – The Wall Street Journal, Chicago Tribune, CNN, BusinessWeek, Fast Company, Business 2.0, Real Simple, I.D. Magazine, “O” Magazine, Metropolis Magazine, St. Louis Post-Dispatch, St. Louis Business Journal, House & Garden, Azure Magazine, Real Simple, C-NET, National Geographic, Statesman Journal, Wired, C-TV, The Ottawa Citizen, KSDK-St. Louis, The Atlanta Journal Constitution, Popular Science, Brand Packaging Magazine, to name a few…
His talk is entitled “The Promise of Innovation.” In this presentation, Dr. Bryce Rutter, Founder & CEO, Metaphase Design Group, will share how he has partnered with prestigious global brands to develop successful designs by applying its User-Centered Innovation Strategy. He will show up close and in detail how Metaphase develops meaningful consumer insights, discovers unarticulated user needs and defines ergonomic performance requirements and how this foundational knowledge fuels innovation. Throughout this presentation, Dr. Rutter will also dispel several Innovation Myths that business leaders still cling to today and show how a User-Centered Innovation Strategy leads to the development of breakthrough designs that connect with consumers on an emotional level, create unique and ownable Brand Experiences, and drive revenues. www.metaphase.com.
Additional funding for designmatters2: School of Art + Design, Academy for Entrepreneurial Leadership; Technology Entrepreneur Center.